What might someone use their account for?ĭigi.me is relatively new for the consumer retail market. The user has complete control over what data is shared with which organisations and if they want to stop sharing it. We are an interoperable data grid where people can choose whether they want to control and share or take their data with them to use elsewhere. We focus on two core things – data routing and consent services. This enables individuals to connect with organisations to share their data, or allow access to their data, in return for a service of value. Rupert Melsom, VP Business Development, Ĭould you describe in a nutshell?ĭigi.me is a global personal data ecosystem. We spoke to Rupert Melsom, VP Business Development, to find out how works, the innovative way brands can leverage personal data and why the customer relationship is key. wants to give everyone control over their personal data and enable them to share that with brands in exchange for a service or offer in a safe way. You have to know your customer in order to truly build rapport with them and that necessitates data. And businesses all over have felt the sting of not protecting that data properly or using it in ways people are uncomfortable with.ĭespite all this, data is at the heart of the customer relationship. ![]() As individuals, we’ve never been as aware of, or empowered, when it comes to our data, who has it and what they’re using it for. As identity fraud continues to increase, the more the world moves into the digital space, it becomes imperative to ensure that financial services clients are protected in every way possible.Privacy is a big deal. Geva concludes: “ DigiME is a clear example of how software can provide an innovative solution to online identity verification swiftly and accurately without racial or gender bias. Geva says that adding biometric facial recognition to mobile banking platforms as an added layer of security is critical. Over R106 million was lost to fraudulent activity on other banking apps alone in 2019. As this is considered a ‘silent crime', it can often go undetected, which is why financial institutions need to have a comprehensive approach to remote identity authentication.” Experts in the field suggest that an identity is stolen every two seconds. Geva adds: “Identity fraud is one of the fastest growing crimes in the world. This is pivotal to successful fraud prevention and creates a triangulation of trust with the client, bank and Department of Home Affairs. The facial recognition component of the system works by the client simply taking a selfie and linking it to their SBSA profile along with their ID number and photo of their ID document, giving users all the power over their account without risking their identity. All the data is matched with a facial biometric at the Department of Home Affairs.ĭigiME is a clear example of how iiDENTIFii’s facial recognition software can supplement SBSA’s innovative security solution.Critical data is extracted off the identity document.It has to match the selfie of the person with the image on their ID document.It has to prove that the person is alive, therefore enabling strong authentication.It was also imperative for an automated solution of this nature to enhance compliance with local and international anti-money laundering legislative requirementsĭigiME is an innovative solution that was designed for SBSA to ensure that all digital profiles are strengthened and secured.Īccording to Geva, a workable biometric solution has to fulfil four critical service points: The Standard Bank of South Africa (SBSA) wanted to digitise primary functions like opening accounts, right through to approving loans, while ensuring that it minimises the risk of various types of fraud – including identity fraud. It is critical that the digital onboarding of clients safely and securely is robust and efficient.” ![]() Gur Geva, co-CEO of iiDENTIFii, a market leader in biometric identity, says: “The challenges facing such a large organisation's digital migration are complex. This has become even more crucial as it accelerates its efforts to provide superior digital client experiences. As one of South Africa’s leading financial service providers and as Africa’s biggest bank by assets, Standard Bank is constantly looking for ways to evolve and secure its clients’ online service portal.
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